Make Search Engine Optimisation Work For You

Published on Sep 10, 2020

Every day thousands of more sites and pages join the Internet that compete in your area of interest, or in your niche. Right now, somebody is working on a site very similar to yours, tweaking it so that more people find it. You need to do the same. But you need good actionable advice; here are a few great ideas:

If you are looking to get a better handle on what keywords and phrases to use in SEO by the SEO Experts, first you have to know which phrases people actually use. Google maintains an AdWords pay per click management service program that will allow you to do this. You enter specific words and phrases, and AdWords will return how many times people have conducted searches for those specific words and phrases.

To really push your business up through the rankings, you should think about using long-tail keywords and longer phrases that are specific to what people are searching for. The web spiders are very friendly to longer keywords, and you can use fewer of these throughout your content, allowing it to appear more natural and to come across as reader-friendly.

One of the best ways to get your site ranked high with the search engines is to place your keyword phrase in the domain name. With search engine optimisation, your keyword being placed in the domain name greatly increases your ranking. It may even have enough impact to place you in the first page.

Your website’s header may be the first thing visitors see, but the footer of your website is also equally important. You can use your footer to your advantage and assist spiders as they navigate through your site by duplicating your main navigation and making sure your footer links are redirecting visitors to your site’s most important pages.

A keyword density between 3% and 15% is recommend for any articles on your website. If you keep keyword density within these limits, your articles will be optimised for search engines. If the keyword density is too high, search engines will see your web pages as spam and your rank will be penalised.

Find your keywords. Search through other sites to find out what keywords will be most likely to link back to your website. Use this information to plan the keywords you will use to increase volume to your site. The better matches you have, the more likely you will be to increase visitors.

Give your Wordpress website design a theme, and use it accordingly. Giving each of your categories a theme that is relevant to your overall increases you readership, which in turn can raise you up on search lists. Make sure that your theme stays within the trend of whatever you are working with, or else it may have the opposite effect.

At the beginning of this article, we explained why good search engine optimisation is important, so start using some of the ideas mentioned in the tips above and see how high you can get your website ranked. Also be sure to keep up to date with the latest search engine optimisation and social media marketing industry news.